Nike Unveils Nike+ Basketball and Nike+ Training

Nike Unveils Nike+ Basketball and Nike+ Training

Yes, Nike is still not done. We are currently attending the second day of the Nike Innovation Summit in New York. Yesterday we previewed the Nike Lunarglide+4, the Nike Flyknit Racer, the Nike Lunar Safari, the Nike Current 2012 and the all new HTM Collection. Today we continue with more innovation, less on the product side, but more on the technological side of things.

Nike today unveiled Nike+ Basketball and Nike+ Training, two new experiences connecting digitally enabled footwear with interactive mobile applications that together deliver a revolutionary sport experience. First unveiled for running products in 2006, NIKE+ has grown into a community of six million digitally connected athletes and is set to expand with the recent launch of the NIKE+ FuelBand, a wrist-based device designed to track everyday activity.

The new Nike+ Basketball experience breaks down the user’s game to deliver information and measurement, which in turn provides motivation. Nike+ Basketball measures how high, how hard and how quick players play each game.

Check out the video here below to see how it works.

Click here to view the embedded video.

Nike+ Training transforms a daily workout from a necessity to something fun. The experience fuses the appeal of gaming with high-intensity fitness to create the perfect training companion to a 24/7/365 lifestyle.

The technology in both experiences utilizes a new Nike+ Pressure Sensor built into each shoe that collects information about the user’s movement and then wirelessly transmits data to their phone. It is then translated into different metrics delivering previously unknown information about either their workout or their game.

The first Nike+ enabled Basketball shoe will be the Nike Hyperdunk+ which will be worn by LeBron James this summer.

The first Nike+ enabled Training shoes will be the Lunar Hyper Workout+ for Women and the Lunar TR 1+ for men.

All three shoes to feature the new Nike+ technology are part of the Lunarlon collection, which combines advanced NIKE Flywire technology with a sports specific Nike Lunarlon cushioning system.

All styles of the Nike+ enabled footwear will be available and at retail June 29, 2012, in the US, UK, France, Germany and Mainland China.

More info follows after the jump.

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SOPHNET x Walk Over Wing Tip Classics

SOPHNET x Walk Over Wing Tip Classics Shoes

For Spring/Summer 2012, SOPHNET has teamed up with Walk Over on their classic Wing Tip Brogue. Obviously the Japanese brand did not leave things as they are and added their own twist to the shoe.

Coming in three colorways, two suede and one leather version, the shoes feature classic looking one color uppers. A popping color has been added to the mid-sole and heel of each shoe in neon blue, green and orange.

The SOPHNET x Walk Over shoes will release at retailers on February 25th.

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2013 Mercedes-Benz SL 63 AMG

2013 Mercedes-Benz SL 63 AMG Car

After just recently presenting the new Mercedes-Benz SL roadster, the new high performance version of the sports car, the SL 63 AMG, is also ready for the road.

The new version of the high-performance roadster impresses on several counts: lightweight construction, a boost in output and driving dynamics, and 30 percent lower fuel consumption and emissions. Thanks to an all-aluminium bodyshell, similar to that of the SLS AMG super sports car, the SL 63 AMG weight has been reduced by 125 kilograms. With a weight of 1845 kilograms and an output of 537 hp, the new model will no doubt impress. A further boost in performance comes courtesy of a winning combination: enhanced AMG sports suspension based on Active Body Control (ABC), new AMG speed-sensitive sports steering, the AMG high-performance compound brake system and the AMG SPEEDSHIFT MCT 7-speed sports transmission.

The new Mercedes-Benz SL 63 AMG will be launched in May 2012, with prices starting at 160′000 Euros.

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A Complete History of Nike x Stussy Collaborations

A Complete History of Nike x Stussy Sneaker Collaborations

Last year, after the Sneakermuseum exhibition, we already provided a rather thorough history of the collaborative work by Nike and Stussy. Today we take another look and offer a complete look at all sneakers produced together by the two iconic brands.

“In 2000, Stussy partnered with Nike to produce two exciting new colors of the Air Huarache LE shoe in very limited numbers. This sneaker collaboration was the first of its kind and has continued regularly since then incorporating several models of old Nike shoes including the Dunk High, Blazer, Air Huarache Light, Court Force, Free Trail 5.0, Trainer Dunk Low, Terminator, All Court Mid and Sky Force 88 Mid. The Stussy x Nike relationship has provided a platform to introduce new colors, fabrics, updates and designs to the sneaker market and even break ground on new sneaker models. Stussy Nike highlights include the Stussy Nike Dunk, 25th anniversary Stussy x Nike XXV Court Force, Stussy x Nike World Tour Dunk High, Stussy x Nike World Tour Free Trail 5.0, Stussy x Nike World Tour Trainer Dunk Low, Stussy x Nike x Neighborhood Boneyards Blazer, Stussy x Nike x Neighborhood Boneyards Terminator and the 30th anniversary Stussy x Nike XXX All Court Mid. There was also a Nike SB Dunk Stussy model developed under the Stussy Nike SB (Stussy SB) program. Many of these rare Nike shoes have become highly regarded among sneaker heads, collectors and shoe enthusiasts around the globe. The Stussy x Nike shoes are available exclusively at Stussy Chapter Stores and select Nike Tier 0 accounts.”

For over 10 years the two have been working together already and you can be sure that a lot more will come from the partnership in the future.

Check out all collaborative sneakers by Nike and Stussy now after the jump.

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Supreme Camp Caps Spring/Summer 2012

Supreme Camp Caps Spring/Summer 2012

We continue to dissect the new Supreme Spring/Summer 2012 Collection. After having shown you the lookbook yesterday, and highlighted some of the collaborations with Rawlings, Hohner and Kate Moss, we today present a detailed look at one of the most popular products by Supreme since many years – the Camp Caps.

For Spring/Summer 2012 the brand presents almost 20 new styles, featuring different materials, designs and details. Among our favorite are the above Hawaiian print ones and the camo caps with leather brims.

But the choice is big and wide. Check them all out after the jump.

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Nike Sportswear Basketball Dream Team 20th Anniversary Collection

Nike Sportswear Basketball Dream Team 20th Anniversary Collection

In the summer of 1992, the American Basketball Dream Team made their way over to the Barcelona Olympic Games and came back Gold Metal Champions. To celebrate the 20th anniversary of the victory, Nike Sportswear produced a limited edition apparel collection. The pinnacle piece of the collection is the Destroyer Jacket. In addition to The Destroyer Jacket, they have also created elements of this storytelling on an AW77 Hoody, Crew sweat, Tees and Caps. In addition to the apparel collection Nike will be re-issuing some of the footwear styles that the team wore for the tournament, including the Nike Air More Uptempo, Nike Shox BB4, Nike Air Force 180, Nike Air Zoom Huarache 2K4 and Nike Air Force 1 Hi.

Check out the limited edition apparel and footwear collection after the jump.

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Brixton Spring 2012 Collection Lookbook

Brixton Spring 2012 Collection Lookbook

Today we preview the upcoming Brixton Spring 2012 Collection. Mainly known for their hats and caps, we always liked the brand and its way of communicating their product. Right from the start it just felt very natural and the people behind the line seemed true to what they were doing, their background and most importantly also to their customer. The laid-back California lifestyle that is being portrayed in all of their lookbooks, also in the new Spring 2012 lookbook seen here, goes in line with the brand’s perception and seems very honest. If that is all the case or not does not even matter, because whatever they are doing, it works already.

Check out the video that they produced for the new collection here below.

Click here to view the embedded video.

Check out the full Brixton Spring 2012 Collection Lookbook after the jump.

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Street Style: Rihanna in Carhartt + A.P.C.

Street Style: Rihanna in Carhartt + A.P.C.

This last week Rihanna celebrated her 24th birthday in London. While being spotted at several fashion shows in the English capital, she was also enjoying some private time in the city. While doing so she was spotted wearing the varsity jacket from the Carhartt + A.P.C. Fall/Winter 2011 Collection.

Once again this proofs how great girls can look in mens clothing and especially in oversized varsity jackets.

More looks after the jump.

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Video: The Most Powerful Ferrari Ever is About to Take its Bow

most powerful ferrari ever Video: The Most Powerful Ferrari Ever is About to Take its Bow

Today Ferrari teases us with a new video. On February 29th, the Italian car maker will be announcing the most powerful Ferrari that has ever been built. Obviously it will be a V12, but much more we do not know yet.

Check out the video below, where a covered up version of the new supercar takes turns on a race track.

Click here to view the embedded video.

(Via autoblog)


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Nike Lunar Safari

Nike Lunar Safari Sneakers

In case you thought that was it already, with the new Lunarglide +4, the Flyknit Racer and the new HTM stuff… well, it’s not. Here is another great sneaker, that will release later this year.

Combining once again their history and future, Nike presents the Lunar Safari. As part of the Fall 2012 Nike Track & Field Collection it will be available globally beginning July 1.

Take a detailed look after the jump.

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