Daily Archives: December 17, 2009

Nike Dunk Low ‘tokidoki’ Customs | Sneaker Obsession

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Sneaker customizer Jest3r from 3R Customs is back with another sick pair of custom kicks to make your jaw jaw drop. Back in 2006 Jest3R did a pair of Dunks with a theme inspired by tokidoki in a style for a female customer, and ever since then he’s been slowly working on this pair of Dunk Lows also with a tokidoki theme but this time in a style for the guys. The upper features a tokidoki camo print with candy apple glitter patent leather Nike Swooshes and heel tab. The inner is lined with the same camo print and the sockliner is wrapped comfortably with red suede. Topped off with a stuffed tongue and an oversized heart-and-crossbones logo over both toe-boxes, the tokidoki logo. This a 1 of 1 custom which Jest3R did for his own personal collection and it will not be reproduced.

Nike Dunk Low ‘tokidoki’ Customs | Sneaker Obsession.

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NBA Feet: Kevin Durant + Oklahoma City Thunder – KDII Creamsicles | SneakerNews.com

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Last night, Kevin and many of his Oklahoma City Thunder teammates debuted the vibrant kicks on court as they faced off against the Dallas Mavericks. As you can see, the Creamsicles were hard to miss, as the bright orange KDII’s lit up the Ford Center in Oklahoma City en route to an unfortunate 14 point Thunder loss. No word yet on whether or not this colorway will make it to retail, but for now you can keep reading for a look at Kevin and company turning heads during last night’s game. Photos via Yahoo.

NBA Feet: Kevin Durant + Oklahoma City Thunder – KDII Creamsicles | SneakerNews.com.

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Kidrobot Launches Mobile Scavenger Hunt

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Kidrobot fans–who live in NYC and own smartphones–can now download virtual Dunnys–a.k.a. images of the company’s latest line, the Dunny Series 2009, which launches September 10.

Dubbed the Dunny Hunt, the 5-day promotional scavenger hunt involves downloading a free app–BeeTagg Reader for the iPhone and a QR Code Reader for other phones–to scan and read QR codes, which send you to URLs for Dunny downloads. Collecting the virtual toys ups your chances of winning. Clues from the Kidrobot newsletter, the Kidrobot store, and its Twitter feed will lead you to the QR codes around the city.

QR codes have long been in use in Japan–from packaging to promotional fliers to brochures–easily scanned by taking a picture with a phone (any regular camera phone works)–but they have yet to be widespread in the U.S. They’ve been seen more recently though, with a QR code on the cover of The Hills star Lauren Conrad’s new book L.A. Candy and in Green Day’s promotional materials for their May album “21st Century Breakdown.”

The campaign, launched by brand specialists We Are Plus, is clearly targeting a niche of Manhattan-based, smartphone-wielding designer toy fans, so it could be a good (and creative) use of QR codes. And seeing how there are only about 69 followers on Twitter right now, you might have a good shot at winning something if you get on it quick.

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Nike Sportswear Destroyer Varsity Jacket Tokyo

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After New York, Tokyo also presents its own version of the Nike Sportswear Destroyer Varsity Jacket. The jacket comes in a black/white colorway with premium leather sleeves and waterproof zippers. The jacket comes in three versions, with alternating zipper colorways. A Tokyo patch has been placed on the front chest and on the back. The jacket will release in Tokyo on December 19th.

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Futura | Video Interview

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Here is a look at an interesting video interview with Futura, one of the most influential artist in the history of graffiti and street culture. Recently conducted by Media Defrag during Futura’s last visit to Japan, the video interview provides great insight into the history and thoughts of the world renown New York graffiti artist. As well as Futura’s commentary on the current state of graffiti culture in comparison to his early days back in the early 70’s and the 80’s.

Take a look at the video here.

futura

Info: PLOG

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Nike Names Ceo for Cole Haan

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Dave McTague will succeed James Seuss

Nike Inc. (Beaverton, Ore.) has appointed Dave McTague as ceo of its Cole Haan brand, replacing Jim Seuss who has decided to leave the company. McTague will start his new post on January 4.

“We appreciate Jim’s leadership at Cole Haan as he has worked to position Cole Haan as a leading, premium brand in the marketplace,” says Eunan McLaughlin, president of Nike Inc. Affiliates. “Over the past several years, Cole Haan has focused on reinvigorating product creation and improving consumer connectivity. We continue to view Cole Haan as a complement to the Nike portfolio with opportunities for long-term growth.”

McTague most recently served as executive vp, Partnered Brands for Liz Claiborne Inc. His new post brings him back to Nike, where from 2005 to 2007, McTague served as president of Converse Apparel, another Nike subsidiary. His 25-year career also includes working at Victorinox, Swiss Army Brands, as president of global apparel and retail, and president of menswear for Tommy Hilfiger USA.

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