
Adhered to local traditions, Barcelona-base retailer 24 Kilates will celebrate this year’s Feria de Abril, or Seville April Fair, with pairs of ASICS Gel Saga adorned in its very own design. A week-long festivities in welcoming Spring, the Feria de Abril starts annually right around two weeks mark after Easter. Inundated with parades, dances, food, and drinks, though the most distinguish aspect is the caseta, highly decorated marquee tents on the fairground. Aligned on the bank of the Guadalquivir River, casetas are more than places of gathering but temporary lodges for the various organizations from in and around the city of Seville. As with the embellished fabrics of the casetas, so too is the base for 24 Kilates’ version of the ASICS Gel Saga. In moss green and red suede accentuated with gold piping, the design’s contrast white midsole gives a slight dimension to its appearance. Finally, a rubber outsole completes the design. Set for a launch day of Saturday, April 24th, the first day of Feria de Abril, at 24 Kilates, the limited edition will also be available at select ASICS accounts in Europe a week later on May 5th.
24 Kilates
Carrer del Comerç, 29 | Map
08003 Barcelona, Spain
TEL #: 932-688-437
Release Date: April 24th, 2012 (Saturday)
Read the rest of: 24 Kilates x ASICS Gel Saga – “Feria de Abril”
© Freshness Mag, 2012. |
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