Private Stock is the brainchild of Jon Koon. His menswear collection made of selvedge denim that has the perfect mixture of ingredients for a brand that is trying to establish itself. The first ingredient, the silhouettes, are largely the popular slim-straight fit that looks great on men of most body types and can be worn with just about anything. The second ingredient, the finishes/washes, are hand done and have just the right amount of variety; raw indigo, worn/abraded and aged pieces which are not over the top, but just right and are sure to be appealing to denim heads and average consumers alike. The third ingredient, the details, add hidden gems on each item that will keep the wearer in a constant state of discovery. Small details like the red lining on the yoke and pockets, the “Private Stock” repeat woven close to the selvedge edge or the nondescript hook that allows you to attach a “contraband” pouch ensure that the wearer will find something new everytime they put them on.

Cardigan, $128

Black Raw Denim, $128

Medium Distressed Denim, $188

Pouch, $48

Backpacks $98, Duffle, $188