The Hellz girl is the epitome of rebellious youth, and this summer’s Queens of Noise collection takes that profile to new lengths. This season the LA-based brand throws some bright patterns and bold color into their typical mix of fun dresses and alluring silhouettes. Inspiration includes neon lights, city streets, and flirtation… with love, drugs, and rock & roll at its core. The line calls upon the “‘Queens of Noise’ and midnight marauders in the battle of self-empowerment to use their voice, and reign over the concrete kingdom of the youth.” SS ’11 is sure to be a memorable one in the playbook of all Hellz fans, so keep an eye on our new arrivals for the whole collection to drop!