
The Hellz girl is the epitome of rebellious youth, and this summer’s Queens of Noise collection takes that profile to new lengths. This season the LA-based brand throws some bright patterns and bold color into their typical mix of fun dresses and alluring silhouettes. Inspiration includes neon lights, city streets, and flirtation… with love, drugs, and rock & roll at its core. The line calls upon the “‘Queens of Noise’ and midnight marauders in the battle of self-empowerment to use their voice, and reign over the concrete kingdom of the youth.” SS ’11 is sure to be a memorable one in the playbook of all Hellz fans, so keep an eye on our new arrivals for the whole collection to drop!

















Though artsy graphics and tributes to some of our more iconic contemporary artists are nothing new to fashion, sometimes adding a playful pop of color or pattern can peak visual interest in a way that otherwise unsual silhouettes cannot. Which of these recent drops inspires you most?
















[Mixtape] Julian Malone – Enemy: The Time & Loves of Malone
Original Air Jordan 4 White / Cement Commercial
Aleon Craft – Terrified
Junya Watanabe COMME des GARÇONS MAN – Patchwork Crew Sweat
Bill Strobeck: Directorial Fundamentals
Os Gemeos “Miss You” Exhibition @ PRISM Preview
Leaders 1354 2012-02-10 14:33:27
Nike Air Foamposite One – Electrolime – Black – Another Look
Young Jeezy featuring Jay-Z, Andre 3000 & Drake – I Do (Remix)
Original Macintosh, iMac and 1st Gen iPod iPhone 4 Cases