Tag Archives: Launches

Kidrobot Launches Mobile Scavenger Hunt

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Kidrobot fans–who live in NYC and own smartphones–can now download virtual Dunnys–a.k.a. images of the company’s latest line, the Dunny Series 2009, which launches September 10.

Dubbed the Dunny Hunt, the 5-day promotional scavenger hunt involves downloading a free app–BeeTagg Reader for the iPhone and a QR Code Reader for other phones–to scan and read QR codes, which send you to URLs for Dunny downloads. Collecting the virtual toys ups your chances of winning. Clues from the Kidrobot newsletter, the Kidrobot store, and its Twitter feed will lead you to the QR codes around the city.

QR codes have long been in use in Japan–from packaging to promotional fliers to brochures–easily scanned by taking a picture with a phone (any regular camera phone works)–but they have yet to be widespread in the U.S. They’ve been seen more recently though, with a QR code on the cover of The Hills star Lauren Conrad’s new book L.A. Candy and in Green Day’s promotional materials for their May album “21st Century Breakdown.”

The campaign, launched by brand specialists We Are Plus, is clearly targeting a niche of Manhattan-based, smartphone-wielding designer toy fans, so it could be a good (and creative) use of QR codes. And seeing how there are only about 69 followers on Twitter right now, you might have a good shot at winning something if you get on it quick.

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MERCHGIRL Launches from Devil’s Due: Online Comic by Josh Blaylock and Murs

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HIP-HOP SENSATION MURS AND COMIC PUBLISHER/CREATOR JOSH BLAYLOCK TEAM UP FOR MERCHGIRL: THE CURSE OF YUMIKO MORALES

SUPERNATURAL ADVENTURE DEBUTS THIS FALL AS ONLINE COMIC
CHICAGO, IL- This Fall the worlds of music and comics team up for a the release of a brand new creation as rapper Murs and comic guru Josh Blaylock join forces.

Combining and connecting the internet with the world of print publication, the two creative powerhouses each bring their intimate subcultural fluency to the project; Murs from the territory of streets, beats and rhymes and as an outspoken, active comic fan (as noted by his weekly twitter updates) and Blaylock from his own realm of the comic world as the founder and president of Devil’s Due Publishing.

Yumiko “Yumi” Morales is a lost soul working as a merch girl for her boyfriend’s touring hip-hop-funkadelic-party band “Murder Acts”, but ends up caught in a supernatural thrill ride when she’s left alone in a small strange town. It seems that only a bizarre opening act comprised of uncanny, mysterious figures have a clue to what is happening to her, and what she must do to stop it.

The first chapter of MerchGirl will debut as a serialized strip online this September, and be available in print in the following months from Devil’s Due Publishing, with additional exclusive print-only content. The comic will be supported through agressive social online marketing to music and comic book fans alike, through the traditional comic book store marketing channels, and during Murs upcoming multi-city tour in the fall.

MerchGirl is one of the first spin-off efforts of the recently annouced PopCult collective, an entertainment and pop culture solutions company.

Interested readers may sign up for the mailing list now at the MerchGirl website.

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