Tag Archives: Project

PROJECT LV – PENDLETON: The Portland Collection – Fall 2013 Preview

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PROJECT LV PENDLETON: The Portland Collection Fall 2013 Preview

Featuring fabrics woven exclusively in Pendleton’s Northwest mills and apparel manufactured in the U.S.A., the Portland Collection from Pendleton Woolen Mills mines the brand’s extensive archives, which date back to the late 1800s and early 1900s, to create heritage looks infused with a contemporary spirit. Previewed at PROJECT Las Vegas, the Fall 2013 collection once again showcases the individual visions of designers Nathaniel Crissman, Rachel Turk and John Blasioli, featuring duds and accessories for both men and women in which Navajo patterns, as well as an exaction attention to detail, are a dominant motif. Check out more preview looks in the gallery below.


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PROJECT LV – PUMA Disc Blaze Fall 2013 Preview

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PROJECT LV PUMA Disc Blaze Fall 2013 Preview

Since the time of its introduction, the PUMA Disc Blaze been coveted for its innovative lace-less technology along with the shoe’s rarity here in the United States. That latter assessment will be changing this Fall, however. Seen during this week’s PROJECT Las Vegas trade show was a new assortment of PUMA Disc Blaze, all set to launch later this year. Hence, finally ending the bickering that goes on between sneakerheads at stateside and the continental Europe.


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PROJECT LV – Asics Gel Lyte III Black/Tan – Fall 2013 Preview

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PROJECT LV Asics Gel Lyte III Black/Tan Fall 2013 Preview

A new Asics Gel Lyte III has dropped in a new colorway at this year’s Project Las Vegas trade show. Featuring a split tongue, a speckled version of the brand’s gel cushioning system, and a set of woven laces, it’d be safe to say that although this silhouette has been a favorite for  collabs over the years, no one can get your mouth-watering for a new colorway like Asics can. Sporting a black suede and mesh upper with tan accents paired with hits of orange, these GL3′s are sure to set the pace for another exciting year of Asics releases for the runner with such a strong lineage. These are slated for an October 2013 release, so stay tuned to Freshness for more looks and availability information as we move through the calendar.

Release Date: October 2013
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PROJECT LV – Reason Clothing Fall 2013 Collection Preview

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PROJECT LV Reason Clothing Fall 2013 Collection Preview

New York City-based Reason Clothing offered a preview of its Fall 2013 collection at PROJECT Las Vegas this week, showcasing a range of apparel and accessories that play off the brand’s distinct New York attitude. It was seen on the graphic tees and beanies emblazoned with playful rips on iconic luxury brand logos, as well as a snapback cap adorned with large “NY” block lettering across the crown. Variations on woodland camo finished a utility jacket, camp cap and duffle bag, while a classically styled letterman jacket was emblematic of the easy-to-wear design sensibility of the independent label.


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PROJECT LV – G-Star by Marc Newson Varsity Jacket – Fall 2013 Preview

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PROJECT LV G Star by Marc Newson Varsity Jacket Fall 2013 Preview

G-Star RAW by Marc Newson has cultivated a dedicated following by reworking classic silhouettes with a unique twist, reflecting the Aussie designer’s irreverent and postmodern sensibilities. A prime example is this varsity jacket, previewed at PROJECT Las Vegas and featuring a black wool body and tonal leather sleeves. Additional details include snap button closure and pair of hand-warmer pockets, as well as wool ribbed collar, waist and asymmetrical cuffs. Decorative A-line stitch detail down the back finishes the look. Check out detailed looks in the gallery below, and  expect the varsity to launch in stores as part of G-Star RAW by Marc Newson’s Fall 2013 collection.


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PROJECT LV – PUMA by Mihara MY-71 – Fall 2013 Preview

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PROJECT LV PUMA by Mihara MY 71 Fall 2013 Preview

In addition to an upcoming artist collaboration with Todd James, PUMA unveiled another special joint venture at PROJECT Las Vegas, this one part of an ongoing partnership with designer Mihara Yasuhiro. The Mihara MY-71 is set to release in a trio of colorways, featuring a virtually seamless build across the upper. The minimalist construction is finished with a rubber mesh application in a distinctive herringbone pattern, also molded to mimic PUMA’s signature form stripes and heel panel. A leather-lined interior and contrast-hued cushioned misole round out the details. Check out detailed looks of the PUMA Mihara MY-71 in the gallery below.


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PROJECT LV – 9FIVE – Perforated Modelo Sunglasses | Air Jordan 1 Inspired

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PROJECT LV 9FIVE – Perforated Modelo Sunglasses | Air Jordan 1 Inspired

The recent re-release of both Air Jordan 1 Retro in Varsity Red and Royal Blue naturally sparked an interest among the designers of 9FIVE. And in no time at all, the eyewear maker was able to add their own interpretations of the classics. Introducing the Perforated Modelo Sunglasses by 9FIVE, each taken design cues from Air Jordan 1 Retro. Featuring a leather wrapped frame and earpiece in perforated leather, a hint of either Varsity Red or Royal Blue applied near the temple of each. Comes with 9FIVE’s signature shoebox-like packaging, customers can select from polarized lens or go “Russell Westbrook” with clear CR-39 lens. Available for a limited time only through 9FIVE’s online store.


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PROJECT LV – Todd James x Puma Apparel Collection

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PROJECT LV Todd James x Puma Apparel Collection

The self-taught artist Todd James started his career under the pseudonym REAS, gaining fame and notoriety as a graffiti writer in the New York City subway system. He’s gone on to design album covers and logos for musical acts ranging from the Beastie Boys, Eminem and Iggy Pop, and collaborated with brands including Stussy and Nike. James’ latest joint venture takes the form of a capsule collection with PUMA, featuring sweatshirts and tees adorned with the artist’s colorfully rendered expressionist cartoon figures. Previewed at this week’s PROJECT Las Vegas trade show, the Todd James x PUMA apparel collection is slated to launch in Fall 2013.


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PROJECT LV – Todd James x Puma Apparel Collection

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PROJECT LV Todd James x Puma Apparel Collection

The self-taught artist Todd James started his career under the pseudonym REAS, gaining fame and notoriety as a graffiti writer in the New York City subway system. He’s gone on to design album covers and logos for musical acts ranging from the Beastie Boys, Eminem and Iggy Pop, and collaborated with brands including Stussy and Nike. James’ latest joint venture takes the form of a capsule collection with PUMA, featuring sweatshirts and tees adorned with the artist’s colorfully rendered expressionist cartoon figures. Previewed at this week’s PROJECT Las Vegas trade show, the Todd James x PUMA apparel collection is slated to launch in Fall 2013.


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PROJECT LV – Todd James x Puma Apparel Collection

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PROJECT LV Todd James x Puma Apparel Collection

The self-taught artist Todd James started his career under the pseudonym REAS, gaining fame and notoriety as a graffiti writer in the New York City subway system. He’s gone on to design album covers and logos for musical acts ranging from the Beastie Boys, Eminem and Iggy Pop, and collaborated with brands including Stussy and Nike. James’ latest joint venture takes the form of a capsule collection with PUMA, featuring sweatshirts and tees adorned with the artist’s colorfully rendered expressionist cartoon figures. Previewed at this week’s PROJECT Las Vegas trade show, the Todd James x PUMA apparel collection is slated to launch in Fall 2013.


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