Inside the WeSC Paris Concept Store on Rue Tiquetonne, they have dedicated a corner of the retail space to carry skateboard products and related merchandise. The talented London-based illustrator and artist, Mode2, had the honors of painting on the back wall of the store, welcoming visitors with a large monochromatic illustration. By no means, is this a huge skateboard shop; however, it looks to be a cozy spot to pick up some hardware when needed. Check out the video recap of the preparation of the new corner and opening event by scrolling down the page.
13 Rue Tiquetonne | Map
Drawing on some familiarities from a by-gone era, Swedish clothing label We are the Superlative Conspiracy, or WeSC for short, recently commissioned the one-and-only Ricky Powell for an impromptu lookbook for its Spring 2013 Denim Collection. Shot on and around the famed Minetta Street in New York City’s West Village neighborhood, Powell recreated some of his most memorable images (albeit unintentionally) during the heyday of hip-hop with help from WeActivist/model Kim Matulova. Featuring WeSC’s most popular denim models, including Eddy, Bob, Kelvin, Lizzy, and Mandy, all of which are available now through WeSC retail locations across 24 countries worldwide.
WeSC New York
282 Lafayette Street | Map
(bet. Prince Street & Houston)
New York, NY 10012
TEL #: 212-925-9372
WeSC and Smart team up to bring The Superlative Journey. It’s a new site documenting the city of New York featuring the Smart car, WeSC headphones and some of their Activists such as Stretch Armstrong, Amy Gunther, Stash and others. See the site here and check out the video down below.
HYPETRAK is joining WeSC and RZA to give away a $500 USD gift voucher and a pair of Chambers by RZA headphones to one select reader. Enter through either Facebook or Twitter in the steps outlined below to ensure you’re eligible for the prize. A winning entry does not need the successful completion of both, however there is an increased chance of winning if you submit through both channels. The contest begins May 14, 2012 at 11:00 a.m. EST and concludes on May 18, 2012 at 11:00 a.m. EST. The winner will be randomly chosen and announced on May 23, 2012 on HYPETRAK's Facebook and Twitter pages. Details can be seen below.
1. Follow HYPETRAK on Twitter
2. Follow WeSC on Twitter
3. Retweet the blog post using hashtag #HTWeSCcontest
Open to Global readers. All prizes won by minors will be awarded to their parents or legal guardians on their behalf.
The maximum number of entries allowed during the Giveaway Period is one (1) per person. Any attempt by a person to submit more than the stated maximum number of entries will be disqualified from participation in this Giveaway. We are not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected or postage-due entries, which will be disqualified. By participating, all entrants agree to abide by these Official Giveaway Rules.
* Music Sharing Function
* Adjustable headband and molded ear cushions for high level of comfort
* Foldable hinges for compact portability and storage
* Accessories: fabric zipper pouch, twin plug airline system adaptor
* 3-touch handsfree unit
Stockholm based WeSC is a brand that does not conform to the norm. Thinking well outside of the square, their latest Superlative Journey becomes reality thanks to their partners Smart and BRABUS. A tailor made Smart was made especially for this project, which should be seen at designated cities around the world – Stockholm, Berlin, Paris, Rome, New York, Las Vegas, and Los Angeles. In addition, the journey will invite participation from their WeActivists in the various locations. WeSC and Smart also teamed up to produce an exclusive headphone, matching the bronze vehicle. Follow The Superlative Journey on their capsule website as they roll through different cities over the next few months.
The attention and energy surrounding the unveiling of the WeSC x RZA: Chambers by RZA at the launch hosted by colette a few weeks ago affirmed that the duo was bent on releasing headphones that were deserving of the RZA title — a name whose multi-faceted music history needs to introduction. HBTV was given the opportunity to speak with RZA regarding the creative progression of the project. RZA offered insight into his resolute determination to make the Chambers by RZA series both aesthetically impressive and innovatively functional through a variety of understated design elements that he curated by pulling from his musical common sense as a producer and performer. Listen as RZA introduces the internal specifics of the drivers and discusses the subtle function adjustments that make the Chambers by RZA one of the most viable headphones of late. The launch party also featured a live performance by Pusha T.
WeSC has teamed up with famed boutique Colette Paris to launch the Chambers by RZA Lounge at the Colette Carnaval this weekend, March 10 and 11. With the Abbot himself being present, the launch event will celebrate the arrival of the Street and Premium headphones which will be available for testing and using during the Saturday and Sunday's Carnival. In addition, the event will offer some of the hottest music, refreshments and further surprises. The Official Chambers by RZA Party begins after the Saturday Chambers by RZA Lounge at the Colette Carnaval. Guests can expect a live performance by Pusha T as well as DJ sets by DJ Prince Charles, Arthur King and DJ Weedim. For more information go here.
Freshcotton will gradually release a series of collaboration pieces with various entities spanning a total of 10 collaborations. After having already unveiled some exclusive items, the drop this time around presents this pair of collaboration denim alongside Swedish brand WeSC. These tapered-fit pants are made from 12.5 ounce Japanese ring-spun selvedge denim and feature a signature woven Missoni print on the cuff, giving a more fashionable twist to the clean design. Retailing for just about $191 USD, the Missoni Kelvin Raw Denim Pants are now available through Freshcotton.